Anorak | How The Dail Mail Won The Web How The Dail Mail Won The Web

by | 3rd, December 2011

THE Daily Mail online is the most-read news site in the Western world. The website is the subject of a piece in Esquire entitled “”.

The headline comes from Dacre’s comment at the Daily Mail summer party at Hampton Court:

A lot of people say that the internet is the future for newspapers. Well, I say to that:”

Helen Lewis has been picking out the best bits:

* Martin Clarke [editor] shock: “You can only do so much showbiz in a postmodern ironic way before it becomes tedious.”

* “The animals that do best are monkeys, dogs and cats… You can’t do kittens in tea cups any more. That’s twee.”

* “Showbiz content is only between 25 and 35 per cent of their traffic’ Clarke: ‘It annoys me when ppl say we do well just cos of the showbiz.”

* ‘Critics have accused Mail Online of misogyny; Clarke says the copy mirrors the way most women talk about each other.”

* “There is a trade-off for this speed. The website has more spelling errors than the newspapers.”

* Clarke on Mail success: “It’s back to basics getting the who, what, when, where, why

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Posted: 3rd, December 2011 | In: News Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink