Anorak | Media Week with Kerrang! radio’s Alex Baker is beyond parody

Media Week with Kerrang! radio’s Alex Baker is beyond parody

by | 10th, January 2012

MEDIA Week catches up with Alex Baker, presenter and commercial programming manager at Kerrang! and Q Radio. He is not a work of parody nor of Bret Easton Ellis.

Highlights are:

Monday :

You know that horrible ‘HONNNK’ tone that the iPhone alarm makes? Apparently it’s not that alarming as I’m sleeping through it like a baby. I hate to sound smug (and I realise that I do), but I love working in radio, so springing out of bed in the morning, once awake, is never a problem.

I get into the office at 8am not bad considering the New Year’s drinking shenanigans. Ever since I started working in the commercial radio sector, I’ve had an internal pact that I only drink the products on New Year’s Eve that we, at Kerrang! Radio and Q Radio, have advertised that year. So Saturday night consisted of the potent mix of Jack Daniel’s and cola/ginger in a can, Marston’s Hobgoblin, and Budweiser, thanks to everyone at InBev who will be pleased to know that I allocated a designated driver and drank their product responsibly.

Next up, some script writing for a really exciting Virgin Active campaign, a campaign that will, for the first time ever, make weight loss my job.


In work at 7.30am, write up my daily “to do” list in my oddly-treasured day-to-a-page diary. I go through the booking for ‘The Darkest Hour’ promotion. It’s going to be an absolutely huge, production-intensive campaign, so I spend a good deal of time writing the presenter briefs, briefing drive-time presenter Kate Lawler and her producer Neil Fearn.

Next I catch up with Craig Jennings, founder of Raw Power Management, and his wonderful team about an exciting idea I have. He gets as excited as me and before the day is out, loads of things are already booked.
iPhone beeps and my new personal trainer from Virgin Active is already on my case. I tell him about my sore knees and oversized belly he tells me not to worry. For the next six weeks, I will be sculpted

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Posted: 10th, January 2012 | In: TV & Radio Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink