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Anorak | Acura seeks ‘nice looking, friendly, not too dark’ black man to sell Jerry Seinfeld a car

Acura seeks ‘nice looking, friendly, not too dark’ black man to sell Jerry Seinfeld a car

by | 19th, April 2012

ACURA (owned by Honda) is sorry “you were offended” for requesting African Americans “not too dark” to appear in their Super Bowl ad.  The car dealer should be “nice looking, friendly, not too dark“. Acura says:

We apologize to anyone offended by the language on the casting sheet used in the selection of actors for one of our commercials.”

To those of you not offended, as you were.

Acura adds that  it’s taking “appropriate measures” to  “ensure that such language is not used again in association with any work performed on behalf of our brand”.

In future they adopt euphemisms, such as “Beyonce”, “coloured”, “airbrushed” and “tame”.



Posted: 19th, April 2012 | In: The Consumer Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink