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Anorak | Madeleine McCann: A PR mistake with Antonio Castela

Madeleine McCann: A PR mistake with Antonio Castela

by | 3rd, May 2012

MADELEINE McCann: Five years ago today the child who became the media’s Our Maddie disappeared. The papers react to the sensational news that the Maddie Story is not dead yet.

The Sun (front page): “MUMMY, WE’ll HELP YOU FIND MADELEINE:

We see a photo of the family McCann, with the missing child and her younger twin siblings.

Page 4 and 5: “As the twins get older their desire to help the search for their sister will be even greater.”

One day they might ever read the details on the internet and join the ranks of armchair detectives. Right now twins Sean and Amelie are seven. Introducing them to the story in this way helps how?

Five years ago we told you that this story would run and run. Kate McCann agrees:

Kate, 44, said Sean had told her: “You know, Mummy, if you haven’t found Madeleine by the time we get older me and Amelie will find her.”

Says Kate McCann:

“…as they get older their understanding gets greater and their desire to find their sister becomes even greater. I have no doubt that if there comes a time when Madeleine has not been found and Sean and Amelie are of an age, maybe teenagers, they will want to help us and carry on the search.”

Page 5: “Plea for girl with no name”

KATE and Gerry revealed a new poster of Madeleine yesterday bearing her age progression image at nine and the words “Have You Seen Me?” The mum said the girl’s name had NOT been used on the poster as she may no longer respond to it.

Says Kate McCann:

“I want people to look at this picture and think, ‘Have I seen this girl?’ I don’t want them to think of Madeleine — she might not be called Madeleine.”

Has the story just moved on? Madeleine McCann is no longer the child we are looking for? Mrs McCann adds:

“We want to direct people to this image, not the little girl in the red dress. If you have seen a little girl who looks like this please contact the police immediately, or us through our website.”

A flutter of sightings must be expected. She adds:

“And if you were in Praia da Luz between April 28 and May 3 2007, and have not been spoken to by the police, please come forward. It’s not too late.”

Indeed. It would be good if everyone who was there came forward and went on the police’s record.

But what about a man who says he saw the child? What about Antonio Castela , a taxi driver on the Algarve?

Daily Star (front page): “I drove in Maddie cab”

She took a taxi?

“FOUR ADULTS WITH HER NIGHT AFTER SHE VANISHED”

Hold the phone! The London Evening Standard reported in 2008 that Castela picked up a blonde child with an unusual eye and wearing pink pyjamas. The paper reported his claim that he took her on a ride on the very night she vanished. Castela said she looked “doped”. The name Robert Murat, an innocent man libelled and defamed by pretty much everyone, was mentioned as being one of the men who might have been with her. Castela said he had the child in his car a few hours before she vanished. Then, yesterday, we heard that Castela did not give the child a lift on the very night of her vanishing. He says it was one day later. Both versions are still on the paper’s website.

2008:

 

2012 :

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Posted: 3rd, May 2012 | In: Key Posts, Madeleine McCann Comments (6) | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink