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Anorak | Daily Mail rips off Daily Mirror’s Everton transfer scoop word for word

Daily Mail rips off Daily Mirror’s Everton transfer scoop word for word

by | 19th, June 2012

HOW the old media works: Tabloid Watch notices that Daily Mirror’s report on the rumour that Everton are in the running for Mario Mandzukic, the Croatia striker. Transfer rumours are the lifeblood of the backpage fillers. The tabloid rule is that all the big clubs should be the subject of one transfer rumour a day.

On June 15, the Mirror’s Simon Bird wrote:

Everton are trailing Croatia striker Mario Mandzukic – and could land him for a bargain £7million. The Croatia hitman, one of the stars of Euro 2012 so far with his three goals in two games, could be paired with team mate Nikica Jelavic at Goodison Park. Mandzukic is on the radar of other Premier League sides too, because he is available at a “fair” price from his German club, Wolfsburg.

The 26-year-old was signed by Wolfsburg’s then-coach Steve McClaren – a friend of Everton boss David Moyes’ No2 Steve Round – for £6million and has two years left on his contract. Everton were also interested in him two years ago, when he played for Dinamo Zagreb, and have had Mandzukic watched during the Euros. His partnership with Jelavic at international level is thriving and could be rekindled on Merseyside.

One day later, the Daily Mail published the same rumour:

Everton are trailing Croatia striker Mario Mandzukic – and could land him for a bargain £7million. The Croatia hitman, one of the stars of Euro 2012 so far with his three goals in two games, could be paired with team mate Nikica Jelavic at Goodison Park. Mandzukic is on the radar of other Premier League sides too, because he is available at a “fair” price from his German club, Wolfsburg.

The 26-year-old was signed by Wolfsburg’s then-coach Steve McClaren – a friend of Everton boss David Moyes’ No2 Steve Round – for £6million and has two years left on his contract. Everton were also interested in him two years ago, when he played for Dinamo Zagreb, and have had Mandzukic watched during the Euros. His partnership with Jelavic at international level is thriving and could be rekindled on Merseyside.

A search on google for “Mandzukic Everton Mail” reveals the Mail’s story to be the top, most-trusted source on the world wide web. Simon Bird’s original story – not mentioned by the Mail – is beaten in the hunt for traffic.

Update: the Mail has now removed the story. Wonder why? Maybe the scoop was bollocks?

Spotter: TabloidWatch



Posted: 19th, June 2012 | In: Sports Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink