Anorak | Apple pays $60 million and still doesn’t get iPad trademark in China

Apple pays $60 million and still doesn’t get iPad trademark in China

by | 28th, July 2012

I DO like this story. It appears that Apple has handed over $60 million in China to buy the Chinese rights to the “iPad” trademark and yet it still doesn’t actually own those rights.

Ooops !

Apple may be waiting some time yet before it gets the rights to use the IPAD name in China after reports from the region suggested that lawyers of its court room opponent Proview are requesting temporary seizure of the trademark until they are paid.

A report on technology news portal Sina Tech (via Marbridge Daily) claimed that Grandall Law Firm has submitted an “asset protection application” to Shenzhen’s Yantian District People’s court.

The back story: Proview, a manufacturer of screens, had a product around the turn of the century which they called the IPAD. Pretty much a clone of a Compaq product. When Apple wanted to release their “iPad” they realised that Proview owned the name. So they set up a shell company (making sure that no one knew it was Apple) and bought it for $35,000.

All good so far. Then, as we know, the iPad became massively, hugely, popular. And amazingly, the China subsidiary of Proview then revealed that while Apple had indeed bought the trademark for the rest of the world

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Posted: 28th, July 2012 | In: Money, Technology Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink