London 2012 prize money: Russian millionaires and British begging letters
WHAT is winning a gold meal at London 2012 worth? No, not in endorsements, appearances on A Question of Sport and advertising junk food and insurance. What will your country give your for bringing home gold?
Malaysia: £400,000 for any gold medlaists plus a solid gold bar worth £380,000 if that gold comes in badminton
Chelyabinsk Oblast in Russia: £600,000
Britain: a Royal Mail postage stamp with your face on (a book of six for £3.60 or 60p each) See the letters: Dear Olga, it is with great urgency that I aks you for a favour…
Photo: North Korea’s An Kae Um holds her gold medal after the women’s 52-kg judo competition at the 2012 Summer Olympics. She wins a hour’s of electricity.