The Sun now owns Tia Sharp
The Sun has issued a £25,000 reward for information that “will lead police to find missing Tia Sharp”. Does the reward get a result? The Sun seems to think so. It selflessly has offered rewards in the cases of missing Joanna Yeates and missing Shannon Matthews. The Sun’s now dead sister paper the News of the World offered a hug reward for anyone who could find Madeleine McCann. All these appeals came with a free poster you can stick on your shops, window or car. Selflessly, all posters carry the newspaper’s logo, co-branding the missing and murdered with a tabloid banner. So what that the Sun’s owners and former editors are in the mire for allegedly hacking the phone of murdered schoolgirl Milly Dowler and perverting the course of justice. The Sun will show one and all how much it cares by offering up some cash.
Previously, the caring sun stuck a headstone in the ground to ‘Baby P” and wrapped Claire Squires, the marathon runner who died, in a circle of love. It’s not squalid, cynical, cheap and opportunistic. It’s caring. There is little evidence the rewards work – other than to sell newspapers, that is, and turn the missing into a pet campaign that differentiates the Sun from other news organs. The Mail has wheelie bins. The Guardian has hacking. The Express has weather. The Sun has missing white children and women.