Anorak | Cheese and Jerusalem: The Chedder national anthem

Cheese and Jerusalem: The Chedder national anthem

by | 16th, August 2012

WANSTEAD’S Upbeat Community Choir have won top prize in the British Cheese Board’s hunt for a national anthem for Cheddar. The contest was to find who could create the best alternative words to God Save the Queen, Land of Hope and Glory or Jerusalem . Whenever a packet of cheese if opened, consumers will hear the strains of Jersualem and be expected to stand to attention and sing along.

The aim, of course, is to promote the cheese and boost sales. But there is an easier ways. Just sponsor a scientific reprot that proves cheese does not cause cancer. Then compare the results to the myriad other things that do . Sales will soar.

YouTube link.

The choir ‘s prize is year’s free supply of the cheese.

Says the choir’s conductor Tim Sutton: “I’m so proud of the choir who really rallied around what was quite a bizarre project. We’ve raffled off the cheese prize already and it will split between 12 of the choir members.”

All together now:

And did

You have already read 1 premium article for free today
Access immediately the premium content with Multipass

Or come back tomorrow

Posted: 16th, August 2012 | In: The Consumer Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink

Contact Us Writers