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Anorak | England to wear Nike instead of Umbro… and no-one should really care

England to wear Nike instead of Umbro… and no-one should really care

by | 3rd, September 2012

ENGLAND, apart from a brief flirtation with Admiral, have worn Umbro kits since forever. However, that’s all about to change as the next England kit we’ll see will feature a Nike swoosh. All this on the 150th anniversary of the Football Association.

Of course, the initial irritation will be that England fans will have to buy yet another replica kit. Particularly galling as the newest one replaced a shirt that was only worn for eight games.

Why are England ditching Umbro? Well, they’re not. Nike own Umbro and the American giant is selling Umbro and obviously keeping some of the big names from its portfolio (Manchester City will also be wearing Nike soon).

Some people will really care about this. Of course, Umbro are English through-and-through, currently based in Manchester. However, they’ve hardly set the world alight with their kits in recent years. They’ve gone for tailored shirts which have been very, very plain. Of course, plain kits are no bad thing (nothing worse than a fiddly eye-sore or indeed, the migraine inducing Euro 96 goalkeeping shirt), but consistently low sales have not only seen JJB Sports nearly going under, but underline that people just don’t buy England tops anymore.

And why should they?

Fact is, apart from the obvious hurdles of price and relentless releasing of new shirts to buy, the fact is, they’ve been pretty bland. Wise fans have gone for retro shirts (the Umbro re-releases or Toffs jerseys of

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Posted: 3rd, September 2012 | In: Sports Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink