Jane Pain: everyday sexism sells an opaque crotch
JANE Pain have a new advert that tells customers: “What you can´t see is all you want to see.” The lingerie is the work of Argentinean designer Patricia Salinas. Is it targeted at men or women? One line is called “fuck” and features a “lolita” range. It’s all pretty to the point – more Ann Summers than the brand is wants to be:
our products are not dictated by the market or meaningless advertising hey are drawn up by private and personal experiences. We follow quality, attention to the details and we refuse to follow fashion’s arbitrary rules.
Rule 1: sex sells.