Anorak

Anorak | Great ads: Mercedes radar-based technology

Great ads: Mercedes radar-based technology

by | 26th, October 2012

ADVERTISING cars is tricky. I once worked as a copywriter on a Mercedes campaign. The brief escaped me. It was just a car. They are all the same. Ford proves the point. But theses adverts for Mercedes’ radar-based technology are brilliant.

Spotter: Copyranter



Posted: 26th, October 2012 | In: Technology Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink