Men’s underwear sales slacken with age
MEN. Do you buy underwear? Do you think the undies in your drawers never get old. Are you married to good woman or the son of a fine parent who just replaces you revolting old guntees with fresher ones? Business Insider’s Sam Ro looks at the data:
HS Dent, an economic forecasting firm, compiled Census data on spending behavior and presented them as a series of demand curves. The curves measure average annual expenditure for a given product over the age of the consumer.
The loungewear curve includes Hugh Hefner’s housecoats. Although what’s under it may be prone to sagging.