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Anorak | Men’s underwear sales slacken with age

Men’s underwear sales slacken with age

by | 4th, December 2012

MEN. Do you buy underwear? Do you think the undies in your drawers never get old. Are you married to good woman or the son of a fine parent who just replaces you revolting old guntees with fresher ones? Business Insider’s Sam Ro looks at the data:

HS Dent, an economic forecasting firm, compiled Census data on spending behavior and presented them as a series of demand curves. The curves measure average annual expenditure for a given product over the age of the consumer.

The loungewear curve includes Hugh Hefner’s housecoats. Although what’s under it may be prone to sagging.

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Posted: 4th, December 2012 | In: Fashion Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink