Anorak | Bad Ads: Sexual violence and Advertising don’t mix

Bad Ads: Sexual violence and Advertising don’t mix

by | 11th, December 2012

BAD Ads – Sexual violence and Advertising don’t mix.

Sir Richard Branson described the recently withdrawn Virgin Mobile USA ad which made a joke of rape as “ill-judged” and “a dreadful mistake” .

“Although I don’t own the company, it carries our brand,” he said. “I will speak to the team there, make my thoughts clear and see what can be done about it.”

A shocking aberration, to be sure, but by no means unprecedented in the world of marketing. Indeed, some of the biggest brands in the world have been guilty of promotional campaigns that are every bit as offensive and misconceived. It’s a murky hinterland in which “edgy” and “funny” go badly wrong, and nobody is impressed with the results…

The Rolling Stones

The Stones’ 1976 album Black and Blue was accompanied by an adverting campaign (including a giant billboard on Sunset Boulevard) which showed the model Anita Russell, battered and trussed, under the slogan “I’m Black and Blue from the Rolling Stones — and I love it!” It was withdrawn after protests.

Super Soft

From the mid-seventies heyday of Benny Hill comes this naughty-but-not-at-all-nice Shampoo ad, extolling the delights of… er, being raped by Vikings…

Dolce & Gabbana

This ad was not, as you can imagine, aimed at the women’s market, but it’s

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Posted: 11th, December 2012 | In: Key Posts, The Consumer Comment (1) | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink