How the ‘Brazilian’ waxing J Sisters wiped out pubic lice
BAD news for pubic lice. You’re dying out. Bloomberg news says the remaining lice can blame bikini waxing.
More than 80 percent of college students in the U.S. remove all or some of their pubic hair – part of a trend that’s increasing in western countries. In Australia, Sydney’s main sexual health clinic hasn’t seen a woman with pubic lice since 2008 and male cases have fallen 80 percent from about 100 a decade ago…
“Pubic grooming has led to a severe depletion of crab louse populations,” said Ian F. Burgess, a medical entomologist with Insect Research & Development Ltd. in Cambridge, England. “Add to that other aspects of body hair depilation, and you can see an environmental disaster in the making for this species.”
Growing up on the Brazilian coast, the owners of the J Sisters Salon routinely waxed to accommodate the ever shrinking bikinis worn on the beach. In 1994, they introduced the waxing technique at their New York Salon…
The shop run by Jonice Padilha and her sisters Jocely, Janea, Joyce, Juracy, Jussara and Judeseia may be ground zero in the war on pubic lice. Growing up in the Brazilian coastal city of Vitoria, the sisters, like other women there, routinely waxed their pubic hair off to accommodate the ever shrinking bikinis worn on the beach.
In 1994, they introduced the waxing technique at the J Sisters nail salon they opened in 1986. Things exploded from there, Padilha said.
How much is the treatment?
Regulars returning every four weeks pay $75 for a Brazilian. Men of all ages and sexual orientation are going for the “Sunga” wax, a $90 treatment in which all pubic hair, including on the testicles, is removed.