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Anorak | Volkswagen and Algernon want Super Bowl fans to say OOOOOOKKKKAAAAYYYYYY to Jamaica

Volkswagen and Algernon want Super Bowl fans to say OOOOOOKKKKAAAAYYYYYY to Jamaica

by | 31st, January 2013

FEW things are more entertaining that people looking for offence and finding it in dust. Volkswagen has produced an advert to be screened during the Super Bowl (tip: fast forward to the ads) that features a white Midwesterner expressing his chilled-out lifestyle in a faked Jamaican accent.

USA Today finds the upset:

“It’s pretty horrific,” says Ricki Fairley-Brown, president of the multicultural marketing agency Dove Marketing. “Why do they have a white guy from Minnesota faking a Jamaican accent?”

Because a black guy from Spanish

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Posted: 31st, January 2013 | In: The Consumer Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink