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Anorak | Why we like to squeeze cute creatures like Justin Bieber: to let the air out

Why we like to squeeze cute creatures like Justin Bieber: to let the air out

by | 5th, February 2013

cute agression Why we like to squeeze cute creatures like Justin Bieber: to let the air out

EVER see a cuddly things and want to hug it and squeeze it and hug it and really, really, squeeze it? Ever look at Justin Bieber and think he needs a good, hard hugging? So. Why do we want to squeeze cute things? Shaunacy Ferro writes:

The study’s researchers, led by Rebecca Dyer, a graduate student in psychology at Yale University, dubs the phenomenon “cute aggression.”

“We think it’s about high positive-affect, an approach orientation and almost a sense of lost control,” she said. It’s so adorable, it drives you crazy.

But for the sake of thoroughness, researchers did a second experiment to test whether the aggression was simply verbal, or whether people really did want to act out in response to wide-eyed kittens and cherubic babies. Volunteers were given bubble wrap and told they could pop as much of it as they wanted.

When faced with a slideshow of cute animals, people popped 120 bubbles, whereas people watching the funny and neutral slideshows popped 80 and 100 bubbles respectively. 

We love them so much , we want to let all the air out of them…



Posted: 5th, February 2013 | In: News Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink