Anorak | Hessian is the off-the-peg brand

Hessian is the off-the-peg brand

by | 8th, February 2013

hessian Hessian is the off the peg brand

CAN you sell nothing? Can you sell HessianBen Pieratt think you might. He’s taken the word Hessian and created it into a thing of desire. You can buy it. What is it? It is:

Hessian is an invader, an ode, a brand in waiting, a pitch to the market.

As a newborn idea, Hessian is aggressive and experimental. Its only conduit the working mind of designer Ben Pieratt, it fights for life by building meme-hooks through studies in contrasts, nostalgia, repetition and confusion. The Hessian could be a restaurant, a start-up, a clothing brand or more.

Like any great brand, Hessian is for sale. The current asking price is $18,000.

This sale includes :

Twitter account
Tumblr account
20+ logo & other designs
10+ t-shirt designs
8 repeating patterns
1 website theme
1 app user interface theme
5 app icons
Brand book w/ guiding principles
30 hours custom design time (for transitioning the brand to buyer’s needs)
All inquiries please email:

The site includes some ideas of what Hessian could be.

It might be a parody…

Spotter: Kottke


Posted: 8th, February 2013 | In: The Consumer Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink