‘I was a ‘Hitchhiker On the Highway of Love’: 1938 sexism

by | 19th, March 2013

IN 1938, Listerine featured the woman who was a ‘Hitchhiker On the Highway of Love’. Could she be helped before the trucker with the axe pulled over?

hitchiker on the highway of love 1 I was a Hitchhiker On the Highway of Love: 1938 sexism

“‘You’re just hitch-hiker on the highway of love,’ I told myself…’and you’re not getting any younger’.”

hitchiker on the highway of love 2 I was a Hitchhiker On the Highway of Love: 1938 sexism

Mr Simpson picks her up. Seated behind the ‘portieres’  (a loverly family from out of town), our glamour girl heard Mr Simpson bemoan her roadkill breath.

hitchiker on the highway of love 3 I was a Hitchhiker On the Highway of Love: 1938 sexism

Listerine arrived on white charger. All was well. The shop worker pulled and married.

hitchiker on the highway of love I was a Hitchhiker On the Highway of Love: 1938 sexism

Before any date use Listerine – and use it afterwards, too. Listerine was once a treatment for gonorrhea.



Posted: 19th, March 2013 | In: Flashback, The Consumer Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink