Anorak

Anorak | Hyundai make staggeringly stupid advert where a bloke tries to kill himself with clean emissions

Hyundai make staggeringly stupid advert where a bloke tries to kill himself with clean emissions

by | 25th, April 2013

hyundai suicide copy

HYUNDAI have made a staggeringly stupid advert where a bloke tries to kill himself via “pipe job” locked inside one of their cars but fails because the emissions are too clean. Maybe the faceless Hyundai drove him to it?

Copybot is far form impressed. She writes about her father who committed suicide in his car.

As an advertising creative, I would like to congratulate you on achieving the visceral reaction we all hope for. On prompting me to share it on my Twitter page and my blog. I would not like to congratulate you on making me cry for my dad.

When your ad started to play, and I saw the beautifully-shot scenes of taped-up car windows with exhaust feeding in, I began to shake. I shook so hard that I had to put down my drink before I spilt it. And then I started to cry. I remembered looking out of the window to see the police and ambulance, wondering what was happening. I remember mum sitting me down to explain that daddy had gone to sleep and would not be waking up, and no, he wouldn’t be able to take me to my friend’s birthday party next week. No, he couldn’t come back from heaven just for that day, but he would like to if he could. I remember finding out that he had died holding my sister’s soft toy rabbit in his lap.

Surprisingly, when I reached the conclusion of your video, where we see that the man has in fact not died thanks to Hyundai’s clean emissions, I did not stop crying. I did not suddenly feel that my tears were justified by your amusing message. I just felt empty. And

You have already read 1 premium article for free today
Access immediately the premium content with Multipass

Or come back tomorrow



Posted: 25th, April 2013 | In: Key Posts, The Consumer Comments (2) | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink