American shirt can be worn for 100 days: Britons remain sewn into their underwear

FASHION company Wool&Prince claims you can wear their shirts for 100 days straight and still feel fresher than a daisy in Will Smith’s hair.

Wool&Prince founder “Mac” wore his company’s shirt for 100 days and felt fine. No washing. No ironing.

Indeed. What a rip off. People who grew up in Ambleside Cumbria were way ahead of Mac. This anecdote is told by a Cumbrian who was a child in the early 1900s.

“They used to sew their children in during the autumn. They had a sewing-in day. They sewed them into their clothes and left them there till spring.”

Michelle Magorian, author of Goodnight Mister Tom, talked about sewing people into their clothing:

“Mum saw a lot of the war. She was a nurse in London on a children’s ward and also on a burns unit during the Blitz. She joined the QAs [Queen Alexandra’s Imperial Military Nursing Service] and met dad on a troop ship going to India. She told me lots of stories about the children she nursed. One boy, like William is in the book, had been sewn into his winter underwear.”

So. 100 days in the same shirt is a big deal in American. We Brits would be still just wearing it in…

Spotter: Gizmodo, CoolMaterial

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Posted: 2nd, May 2013 | In: Fashion Comment | TrackBack | Permalink