Anorak | English football club mottos: the Latin, the motivators and the downright crap

English football club mottos: the Latin, the motivators and the downright crap

by | 4th, June 2013

NEWS that Everton Football Club™ has decided to modernise its historic badge, and in the process jettison its famous Latin motto, has caused not altogether unpredictable outrage among the Goodison Faithful ™.


The motto in question translates as ‘Nothing but the best’, so the timing of its retirement is unfortunate, coinciding as it does with a period of uncertainty following the departure of the ‘Moysiah’ to Old Trafford.

All of which begs the question of whether some other long-established club mottos and slogans are fit for purpose in the modern game. A select few still favour the classical Latin, so we will consider them first.




Motto: translates as ‘Home of the shouting men’.

Verdict: The Gills’ reputation as a rough-and-ready club with ‘spirited’ support remains as strong as ever. No need for change.

Blackburn Rovers


Motto: translates as ‘By skill and labour’.

Verdict: Qualities in short supply at Ewood Park, sadly. After two car-crash seasons, with managerial turmoil, relegation from the Premier League, and a disappointing 17th-place finish in the Championship, it could be time for a re-think.

Manchester City


Motto: translates as ‘Pride in battle’.

Verdict: Little evidence of this, judging by their tame capitulation to relegation-bound Wigan in the FA Cup Final. Nothing less than the requisite ‘five trophies in five years’ will substantiate this over-confident claim.

Tottenham Hotspur


Motto: translates as ‘To dare is to do’.

Verdict: In Spurs’ favour it could be said that they ‘dare to fail’ an admirable if frustrating trait. Stay on-message and fortune should eventually favour the brave.

Sheffield United


Motto: translates as ‘Intelligence and courage’.

Verdict: After a seventh successive play-off failure this time against Yeovil Town the once mighty Blades seem to be falling short in at least one of these departments.

Bristol City


Motto: translates as ‘Promotes your inner power’.

Verdict: Bottom place in the Championship, ten points below the team above, suggests that the power has waned somewhat. On the other hand, it fits nicely with the Dutch courage induced by shirt sponsors Blackthorn Cider…

Leeds United


Motto: translates as ‘For the King and the law’.

Verdict: Leeds fans have fought the law over the years, and the law has usually won. And the next King of England is a Villa fan. Time for a change.


Crystal Palace


Verdict:It wasn’t pretty,

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Posted: 4th, June 2013 | In: Key Posts, Sports Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink