In the 1950s evil Mr Coffee Nerves was no match for a dose of Postum
MR COFFEE Nerves was no match for Postum, a coffee substitute containing no caffeine and oodles of life-affirming oats, wheat and soil. Postum would combat the evils of coffee. And be in no mistake that coffee was a bad lot.
TYo show you how bad coffee was, Mister Coffee Nerves would appear to show us that caffeine created irritability, bad parenting, ratty mothers with bandaged heads, lack of sleep, a desire to wear plaid sports jackets, divorce, lack of athletic prowess, voices in your head, busy make-up and juvenile delinquency. One mention of Postum and Mr Coffee Nerves is banished.