Pepsi drop massive clanger thanks to dreadful choice of ‘RAPE’ typeface
PEPSI and Coca Cola are always at war, and Coke must be laughing their asses off this week as their blue-canned pals made a horrendous error with one of their marketing campaigns.
Thanks to a dismal choice of typeface, Pepsi’s ‘Aape’ campaign looked more like they were siding themselves with sexual assault.
Of course, this picture will be shared around the world, which will no doubt see a marketing team slapping themselves on the back with the idea that all publicity is good publicity.
Coke’s marketing department, as a result, are probably seething and weighing-up whether they can make something equally offensive.