Anorak

Anorak | Christy Moore signs a song for Arthur Guinness Day and Diageo’s alco-pops training programme

Christy Moore signs a song for Arthur Guinness Day and Diageo’s alco-pops training programme

by | 26th, September 2013

Arthur_Guinness day

HAPPY Arthur’s Day.

Ireland’s love affair with pub and pint is sparking national soul-searching as never before because of an unofficial holiday dreamed up by Guinness owner’s Diageo. Today’s celebrations of Arthur’s Day, honouring the 18th-century founder of Ireland’s quintessential drink, feature surprise musical performances in 815 pubs and clubs across Ireland as well as concerts worldwide from Malaysia to Jamaica.

Christy Moore has penned a tribute song:

Diageo Diageo have mounted a Crusade

Creating Arthur’s Day they’ve suckered us into their charade

Start ’em off on Alco-Pops tastes just like lemonade

Get ’em into the hit while they’re young and none the wiser

 Diageo pump the volume up on Arthur’s Day

With The Manic Street Preachers, Primal Scream, Tom Jones and David Gray

To flog their alcohol they’re revvin the youngsters up for a mighty spree

Twitter and Facebook tellin them where The Mumfords ‘r gonna be

(Chorus) Happy Happy Happy Happy Arthur’s Day

It’s such…. a Happy Clappy Advertisin’ Scheme

Drink sensibly they implore us, as their Hosannas sound a never-ending chorus

‘n kids get hooked on the fantasies that flash before us

Arthurs Alcoholiday is comin’ round again

He’s the patron saint of porter canonised by the Advertisin’ Men

The medics in the ambulance ‘ll be workin overtime,

The A&E ‘ll be like a drunk tank in the firing line

While Diageo goes AWOL at closing time



Posted: 26th, September 2013 | In: The Consumer Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink