Anorak | Project Drive-In: Possibly pointless renaissance for American drive-ins

Project Drive-In: Possibly pointless renaissance for American drive-ins

by | 4th, October 2013


ZOD knows there aren’t nearly enough stereotypes about lazy Americans spending too much time in their cars, so it’s a good thing Honda and Sony are sponsoring something called Project Drive-In ”  in an attempt to #SaveTheDriveIn,  which is not exactly trending on Twitter even though it has been tweeted (in sponsored posts) by such noted celebrities as Will Ferrell .

Ferrell tweeted #SaveTheDriveIn on Sept. 27, the day after the ABC News affiliate in Knoxville, Tennessee  reported that a nearby drive-in would be closing down because Hollywood no longer puts movies out on 35mm film, and it doesn’t have the equipment to show anything else. On the other hand, there’s an all-digital drive-in scheduled to open in New Braunfels, Texas, next summer, another drive-in making a digital switch in Connecticut, and Project Drive-In, in addition to urging Americans to visit their local Honda dealership parking lot to watch a free drive-in movie, is also pushing to convince drive-ins to switch to digital equipment (presumably made by Sony) before 35mm movies disappear forever.

(Photo above: In this July 26, 2013 photo, Maddie Essig, left, age 10, watches a movie with her sister, Claire, age 6, from the tailgate of their parents’ car at Bengies Drive-In Theatre in Middle River, Md.)

You can still smoke at the drive-in:

American drive-ins had their heyday in the 1950s

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Posted: 4th, October 2013 | In: Film, The Consumer Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink