All Hail The Corporate Content Sherpa Making Mountains Out Of Molehills
WOULD you like to be a Sherpa? No, not a Himalayan Sherpa, who risk life and limb for glory. A man or woman (surely guy? ed) who can do the jobs the gofer did before they got a YouTube Channel and stock:
The job title shows up as a branding tool: strategy sherpa and ideas sherpas; on Twitter and LinkedIn there’s the Gym Sherpa, the Human Resources Sherpa, the Tech Sherpa, and a startup sherpa or two, as well as quite a few social media sherpas. The Organization of Economic Co-operation and Development has two staff members with sherpa in their titles, including its chief of staff Gabriela Ramos. Hannah Morgan has been known as the Career Sherpa since 2008. “One reason the sherpa term has become hip is because it sounds less arrogant than expert or guru. And it sounds more unique than ‘guide,’” said Morgan.
Only, Morgan, it can make you sounds like a otherworldly dick. Tread carefully…