Anorak

Anorak | Branding A Rotten Apple: Stormfront Opens Outlets (Chapters) All Over The UK

Branding A Rotten Apple: Stormfront Opens Outlets (Chapters) All Over The UK

by | 28th, June 2013

Screen shot 2013-10-28 at 12.20.15

 

BRANDING. There is much in a name. Which makes us wonder why the chain of Apple resellers is called STORMFRONT? The Exeter-based retailer has 24 stores across the UK.

A look on Google, shows us that Stormfront is not an original name:

stormfront

 

Anorak likes the idea of ruining a bigot’s brand by building a bigger brand with the same name. The BNP was always in a battle with French bank BNP Paribas. And KKK is now a range of Kanye and Kim Kardashian’s monogrammed linen.

 



Posted: 28th, June 2013 | In: Money Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink