Selly Telly: Prize Island And Jonathan Ross For Guinness Milk ITV’s Stupid Viewers
THE trouble with this Guinness advert below is the same problem facing product placement on British TV: treating the audience like idiots is not endearing. This hateful advert filled the space in Jonathan Ross’s tired ITV chatshow. Appearing in the same week as ITV’s gameshow Prize Island, the ad shows what ITV thinks of audiences.
Prize Island features presenters Emma Willis (younger, shaggable, uncomplicated woman) and Alexander Armstrong (older, sarcastic, knowing man) stood in Mozambique giving voiceovers and pep talks to everyday people (ie: anyone not from London) playing with branded props. One game features contestants throwing hoops at an ironing board. That the board was donated by Argos was something Willis wanted to share with us. The show is dead-eyed kak.
ITV is dying. But it’s determined to kill its audience first. If you want to see good Selly Telly, get Peter Simon to present it. Like ITV, he’s cheap.