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Anorak | Selly Telly: Prize Island And Jonathan Ross For Guinness Milk ITV’s Stupid Viewers

Selly Telly: Prize Island And Jonathan Ross For Guinness Milk ITV’s Stupid Viewers

by | 2nd, November 2013

Screen shot 2013-11-02 at 21.42.24

THE trouble with this Guinness advert below is the same problem facing product placement on British TV: treating the audience like idiots is not endearing. This hateful advert filled the space in Jonathan Ross’s tired ITV chatshow. Appearing in the same week as ITV’s gameshow Prize Island,  the ad shows what ITV thinks of audiences.

Prize Island features presenters Emma Willis (younger, shaggable, uncomplicated woman) and Alexander Armstrong (older, sarcastic, knowing man) stood in Mozambique giving voiceovers and pep talks to everyday people (ie:

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Posted: 2nd, November 2013 | In: The Consumer, TV & Radio Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink