The Liberation Wrapper Means Japanese Women With Small Mouths Can Eat Burgers Without Shame
USELESS Products For Women introduces the Liberation Wrapper.
With this handy device, women with small mouths, or ochobo, can eat a meaty burger without disgusting everyone else.
Japan’s Freshness Burger chain realised that men but not women were chowing down on its Classic burger. Why? Easy. Women have mouths too small to eat the thing with dignity. So. The Liberation Wrapper was born – to liberate women from “the spell of ochobo” (small mouth).
The paper serviette is printed with a closed, polite smile.
Would it work for British women? Anorak took the device to a burger stall by West Ham United’s ground in East London. We offered it to a woman who told us that the napkin was useless for her. However, if men like us continued to watch her eat we’d soon have an ochobo big enough for a hospital straw. Pass the purred burger, nurse.
The company said a month after it was introduced sales of the Classic Burger to women were up by 213 per cent.