Shocker: Daily Mail Australia NOT Modelled On Guardian Down Under
THE Daily Mail is going Down Under:
Britain’s Daily Mail Group has announced it will launch an Australian version of its site with the goal of becoming this country’s leading news website. Daily Mail Australia will launch early next year and hire 50 local journalists, with an editor to be appointed in the next few weeks.
You might not like the Mail, but it makes money and employing local reporters is a sound move. They’re not the first UK organ to head to Oz. The Guardian has opened their version.
MailOnline publisher Martin Clarke said Australia was “an obvious market”.
“We are going very nakedly for a scale play,” he said … He dismissed comparisons with British rival Guardian Australia, which launched here six months ago. “I’m not hugely familiar with what they do in Australia,” he said. “We won’t be copying their model.”