Anorak | Candy Crush Saga: The Game That’s Too Successful To Float (See Zynga)

Candy Crush Saga: The Game That’s Too Successful To Float (See Zynga)

by | 9th, December 2013


THIS is a fun little story. Candy Crush Saga is the all conquering barnstorming game of the moment and it’s made its maker, King, worth something like $5 billion. But it’s exactly that mega-success of the game that means that the maker cannot cash out by floating it on the stock market. Imagine that, being to successful to be able to sell yourself .

King, the mobile games maker behind Candy Crush Saga, has delayed its initial public offering until next year amid fears that the flagship game has been “too successful”.

The British company, which is gearing up for a potential $5bn (£3bn) flotation on the Nasdaq stock exchange, had considered listing by the end of this year. However, it has decided to wait to give it time to demonstrate that it has other hits in the pipeline and is not a “one hit wonder”.

The reason is that everyone remembers what happened to another games developer that had a huge hit. Zynga was that Farmville game that people were playing on Facebook: at one time they were making more profit out of people playing on Facebook than Facebook were making for having the whole site. So Zynga floated, lots of

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Posted: 9th, December 2013 | In: Money, News, Technology, The Consumer Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink