Anorak | Well Of Course No One’s Paying For Streaming Music Services

Well Of Course No One’s Paying For Streaming Music Services

by | 16th, December 2013


THERE’S a bit of a logical disconnect in this idea that we’re all going to sign up for streaming music services like Pandora, Spotify and so on. The problem being that the more free services there are competing for our custom then the fewer of us are going to bother to pay for it. This is indeed how it normally works you know, more suppliers thus lower prices to consumers :

Yet even as they have grown, streaming companies have encountered a stubborn problem: Music lovers will consume large amounts of music as long as it is free, but getting them to pay a monthly subscription has proved much more difficult.

It’s not “yet” it is “because”.

With several major players about to enter the market in the next few months, the competition in streaming music is about to intensify.

Beats Music, a subscription service from the makers of Beats by Dr. Dre headphones, will arrive in January, accompanied by an aggressive marketing campaign. YouTube and Deezer, a French company, are also expected to enter the American market with subscription plans. They join an already crowded streaming market that includes Rdio, Rhapsody, Google’s All Access, Xbox Music from Microsoft and Sony’s Music Unlimited.

Jeebus folks, it’s all pretty simple really. If

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Posted: 16th, December 2013 | In: Money, Music, Technology, The Consumer Comments (2) | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink