Alex James Is Doing Everything He Can To Stop You From Liking Britpop
NOSTALGIA is a wonderful thing, regardless of what idiots say. 90s kids remember the times they were thin, first started drinking, bought their first pair of flared cords, smoking fags in clubs and kissing people ill-advisedly who wore velvet blazers. Marvellous times, just like everyone’s teenage years.
For thirtysomethings, Britpop loomed large and people still coo over ‘This Is A Low’ or ‘Slide Away’, defend Menswe@r in pubs and still lust after Donna from Elastica and Jamie from Marion.
However, Alex James wants to stop all of that and completely crap all over your teens. First, he reappears as a bumbling cheese-maker (slightly irritating) and then, unfathomably, starts hanging around with David Cameron and Jeremy Clarkson. Suddenly, the gangly bass player with a fag dangling from his lips goes from pin-up to piss-off.
And now, he’s at it again, making a drink called ‘Britpop’.
According to City AM, Alex has applied to use the term Britpop for a range of new beverages. There’s few details about what the drink will be, but rumours reckon that his plans will cover everything from “low alcohol beer”, “beverages enriched with added minerals” and “alcopops”.