Anorak | Why Spotify Allows Unlimited Free Music

Why Spotify Allows Unlimited Free Music

by | 16th, January 2014

THE music streaming service, Spotify, now allows unlimited free listening. This is seen as a great step forward: the company’s technology is getting better, they’re getting better at selling ads and all that sort of stuff. This may or may not be the actual reason they’re lifting their previous limits though :

Spotify’s advertising engine and paid customer conversion funnel are finally working well enough that today it eliminated all limits on free, ad-supported web listening in all countries. It’s an important milestone for the scalability and sustainability of Spotify’s business that contrasts with other streaming music services like and Rdio that are stumbling or shutting down.

Yeah, well, all of that could be true of course. But it does all sound rather like it came from a company press release, doesn’t it? “We’re doing great so we’re being nice to our customers” sorta stuff.

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Posted: 16th, January 2014 | In: Money, Music, The Consumer Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink