Anorak | Bullshit, Bastards & Bylines: What To Learn From Tumblr, Buzzfeed, HuffPo And Upworthy…Yes, Really

Bullshit, Bastards & Bylines: What To Learn From Tumblr, Buzzfeed, HuffPo And Upworthy…Yes, Really

by | 6th, February 2014

The Daily Mail newspaper in operation in room 55 at Carmelite House, Fleet Street. Ref #: PA.5576966  Date: 01/01/1913


Buzz me, Huff me, make me up Worthy

What to learn from Tumblr, Buzzfeed, HuffPo and Upworthy…yes, really

Which media organisations have mastered making the web jump to their own sick tunes? Buzzfeed and The Daily Mail. The rest of the media runs like pissed wolves behind these lean beasts. The Daily Mail turns its enemies into obsessive readers . Even the most dyed-in-the-wool of liberal mung bean-munching Guardian readers find themselves stumbling over to the “Sidebar of Shame” to read about a revolving cast of celebrities about whom the Mail writes bizarrely detailed dispatches.

In the world of MailOnline , women “flaunt their curves” and only ever wear clothes in order to convey complex messages about their personal lives. While the Mail in print obsesses over immigrants, political scandal and sexual indiscretions, MailOnline cares far more about the Kardashians and a galaxy of lesser d-listers. MailOnline manages to write stories in such a way that you visit the site for a single bit of heavily-written hate by Samantha Brick or Liz Jones the Mail’s shock troops of shock tactics and end up staying there for 40 minutes feasting on a buffet of bile and bitchiness.

Whatever you think about the Mail’s politics and to my mind it reads like Himmler brought up on E! News bulletins MailOnline is the world’s biggest newspaper site and makes huge profits. The Mail both online and in print is a phenomenal editorial product. That said: Darth Vader was a pretty effective manager, I still wouldn’t want to take a job in DeathStar public relations.


A news vendor sets up his placards in a London street August 22, 1939 so that even those who ride may read something of the international tension. (AP Photo)


So what makes Buzzfeed and The Daily Mail s o successful? They’d tell you it’s down to investment, to smart teams and to knowing what their readers want. That is all true. But it’s also down to theft. Both companies relentlessly thieve from the general treasury of the web, dipping into sites like Reddit to scoop up popular posts, memes and ideas and “repurpose” them with very little credit to the original creators. When either site “credits” another site it is frequently Facebook, Tumblr or Reddit rather than taking the time to seek out who originally made the image, text, animated Gif

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Posted: 6th, February 2014 | In: Key Posts, News, Technology Comments (27) | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink