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Anorak | Mastercard’s #PricelessSurprises Shocker: Brit Awards House PR Demands Tweets For Free Booze

Mastercard’s #PricelessSurprises Shocker: Brit Awards House PR Demands Tweets For Free Booze

by | 19th, February 2014

Michael Jackson performs a spectacular version of his Number One hit 'Earthsong' at a star-studded Brit award ceremony at London's Earl's Court 19 February 1996.

 

CHANCES are the Brit Awards sponsor Mastercard is looking at alternative PR agencies after its opinion wranglers at House PR offered Telegraph diarist  Tim Walker press accreditation in exchange for his publishing promotional tweets before, during and after the event and mentioning Mastercard in any printed reports or comments. No plugs meant no pass to the show.

Tim sent the offer to the   Press Gazette . We get to see Mastercard’s request to publish pre-written tweets with the Mastercard Twitter handle and the #PricelessSurprises hashtag.

House PR added:

“We are really looking forward for you to join us at the awards with us on Wednesday and if you could let us know you are happy with all the above that would be great Please let us know if you have any further questions and look forward to hearing from you.”

 

Some mocked the idea:

 

Maybe all publicity is good publicity?

 

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Posted: 19th, February 2014 | In: News Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink