Anorak | Neil Young Launches Pono Music Player

Neil Young Launches Pono Music Player

by | 14th, March 2014




IF you can’t sell records anymore, thanks to illegal downloaders and the like, then why not work out another way of making money? That’s what Neil Young has done instead of pissing around with music sales, he’s launched something you can’t download: something to play your music on.

So say hello to the Pono, which is apparently a high quality device. Young said of the gizmo: “once you hear this, you can’t go back”.

Pono will be a digital music service (PonoMusic) and 128GB portable device (PonoPlayer) and you’ll be able to store 2,000 high resolution songs.

It is described as a “purpose-built, portable, high-resolution digital-music player designed and engineered in a “no-compromise” fashion to allow consumers to experience studio master-quality digital music at the highest audio fidelity possible, bringing the true emotion and detail of the music, the way the artist recorded it, to life.”

Obviously, most people download average-quality MP3s, which will sound average on whatever device you play them on. This is clearly being aimed at old men who get aroused at expensive speaker wire and clay record players.

Young reckons he’s got the support of the industry too, saying: “They’re all with us, all the record companies.”

He continued: “I’m a fan of listening loud… I love to listen loud… I like to take whatever it is to the limit.” He thinks that isn’t possible with MP3. After the introduction of the MP3… “Everything started to die it was because of the MP3 and the cheapening of the quality to where it was practically unrecognisable.”

“As a guy who’d been making records for many years at that point, I was pissed off I love every note, on every song, on every record…. They weren’t just filler.” He then said that the sound

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Posted: 14th, March 2014 | In: Music, Technology Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink