Anorak | Social Media Morons Of The Day: Ribena For Breakfast

Social Media Morons Of The Day: Ribena For Breakfast

by | 26th, March 2014

WHAT the Mad Men of advertising’s Golden Age would have made of today social media experts can only be guessed at. And our guess is they’d have made them unemployed. Anyone with a spark of creativity louder than a gnat’s fart would nowadays be hailed as social media guru.

Today’s disaster is supplied by Ribena, the sugary drink.


ribena fail


The Tweet copy trills:

“There’s no better way to start the day than sitting down to watch #DayBreak with a cuppa for you and a glass of Ribena Plus for the kids!”

Daybreak is a Breakfast TV show, which features segments such as this year’s treats:

* Is sugar more addictive than nicotine or even hard drugs? Dr Hilary takes a educated glance at the statement, whilst discussing the hidden sugar found in many foods we deem healthy and offering his tips on lowering your sugar consumption.

* Should there be a sugar tax?

 * …with hidden sugars in seemingly healthy low-fat foods such as yoghurts and prepared meals, are we unwittingly filling our shopping baskets with healthy food that does more harm than good?

* Are we sugar addicts? We reflect on the findings of a new documentary that looks

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Posted: 26th, March 2014 | In: Key Posts, The Consumer Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink