Anorak | Bale & Ball: Real Madrid Star And Adidas Brazuca Crack Another Case Of Desperate Marketing

Bale & Ball: Real Madrid Star And Adidas Brazuca Crack Another Case Of Desperate Marketing

by | 17th, April 2014



GARETH Bale scored a terrific goal last night to win the Copa Del Rey for Real Madrid. But he never thanked God, as many players do. Bale thanked the ball. He thanked the Adidas Brazuca for obeying his foot and not behaving like a beach ball on a windy day on a Bridlington beach.

The former Spurs and Southampton man tweeted:

“Luv u babe lol xx”


Screen shot 2014-04-17 at 13.25.00


And then the ball tweeted Bale back:


Screen shot 2014-04-17 at 13.25.06


Chris at Pies calls it “a brand spanking new low in the commercialisation of football”.

But is it. Football’s have gone out of fashion as objects of desire. Back in the days of pre-Premier League England, kids would gather round the Christmas tree as wonder what was inside that round parcel that wouldn’t sit still.  Was it a big black bomb from a comic? A giant fat-ball to hang above the bird bath? A soap-on-a-rope for Giant Haystacks?

No, it was a proper leather football.

Once upon a time a ball, like a dog, a football was a treat, an object of wonder what you nurtured for years. They cost an arm and a leg, and that wasn’t the half of it: when it rained they were heavy and hard enough to break the other arm and leg.

The Encyclopaedia of British Football summed up the impact of a regulation Size 5:

“On wet days the ball grew increasingly heavy as the leather soaked up large amounts of liquid. This, together with the lacing that protected the valve of the bladder, made heading the ball not only unpleasant but also painful and dangerous.”

Stan Cullis of Wolves and England was knocked out and seriously injured twice during matches as a result of heading the ball and having it fired into his face, and retired on the advice of doctors. Like many players of his era, he suffered dementia, often attributed to heading

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Posted: 17th, April 2014 | In: Sports Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink