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Anorak | How Buzzfeed took eight years of messing around to own #thedress

How Buzzfeed took eight years of messing around to own #thedress

by | 28th, February 2015

You read about  #thedress? You might have read about it on Buzzfeed . The site scooped got 27 million pageviews for #TheDress.How did they do it? Well, it’s not that easy. Paul Ford explains that what looks like a simple few posts of mindless chatter a is the result of years of trail, error, stacks of money and fun:

What I saw, as I looked through the voluminous BuzzFeed coverage of the dress, is an organization at the peak of a craft they’ve been honing since 2006. They are masters of the form they pioneered. If you think that’s bullshit, that’s fine I think most things are bullshit too.

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Posted: 28th, February 2015 | In: News Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink