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Anorak | Indie band Ex Cops open letter to McDonald’s who asked them to play for burgers during SXSW

Indie band Ex Cops open letter to McDonald’s who asked them to play for burgers during SXSW

by | 7th, March 2015

ex cops letter

 

Happy day for Amalie Bruun and Brian Harding. The pop duo known as Ex Cops a re invited to play at the Austin, Texas, SXSW. It would be just great. Think of the exposure. Think of the fans. Don’t think of the money because the invite from McDonald’s wants you to appear for free.

 

ex cops 1

 

The Ex Cops’ replied via their Facebook page :

‘McDonald’s asked us to play SXSW. This is Brian’s open letter about it .

This week our band was asked to play the McDonald’s Showcase at the annual South by Southwest, also known to music insiders as “SXSW.”

Their selling point was that this was “a great opportunity for additional exposure,” and that “McDonald’s will have their global digital team on site to meet with the bands, help with cross promotion, etc”

I don’t, and doubt that they know what this means either.

Getting past that rhetoric, at the very least a big corporation like McDonald’s can at least pay their talent a little. Right?

“There isn’t a budget for an artist fee (unfortunately)”

As of 2013, McDonalds is valued at 90.3 billion dollars.

I won’t get into the internet semantics of things you’ve probably seen on your Facebook feed; like that thing where it takes a McDonald’s worker 4 months to earn what the CEO makes in an hour, or their GMO love affair, and I will certainly spare you the bounty of photos showing how they treat their animals.

In lieu of being paid like a real artist, or anyone who is employed to do a service, McDonald’s assures us that we will “be featured on screens throughout the event, as well as POSSIBLY mentioned on McDonald’s social media accounts like Facebook (57MM likes!)”

We recently headlined a show at the Brooklyn venue Baby’s Alright. They are by no means a DIY venue, but they are still an independent small business. The owners are people

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Posted: 7th, March 2015 | In: Key Posts, Music, The Consumer Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink