Liking isn’t helping: Crisis Relief Singapore tells hashtag activists to belt up
Looks like hashtag activism isn’t working. The call to #BringBackOurGirls never did prick Boko Harem to hand back the women it stole in Nigeria. Even vain Michelle Obama – wife of a man who supported ousting Libya’s Colonel Gaddafi in 2011 and sided with Libya’s version of the BNP – could not appeal to the better nature of Islamist loons drawing up new boarders in Africa by tweeting the aforesaid hashtag and tilting her head.
Publicis Singapore’s advert for Crisis Relief Singapore tells us “Liking isn’t helping”. The advert has won a Gold Lion in Press category at Cannes Festival.
Not liking can win you an industry gong in a swanky resort. Liking just makes you feel better about yourself and lets everyone else know how morally correct you are…