Football Balls: Daily Telegraph stirs Manchester United and Manchester City row in Ogden-Silva twitter schism
The Daily Telegraph is 160 years old. To mark the newspaper’s birthday on June 29, it thundered: “Telegraph at 160: Serious, popular and pioneering.” And now full of utter balls.
Take the erudite and routinely insightful Mark Ogden’s story on Manchester United and Manchester City. Ogden had scored an interview with City’s Spanish star David Silva. The Telegraph’s headline told readers:
“David Silva: United’s glory days are now over – they are in City’s shadow now”
Wow. It’s not often you hear a player dismissing rivals in such style. Now read on as Silva says:
“We have been up there now for a few seasons, so United now have a lot more respect for us. United will be there for sure. They are attracting much better players and will be there challenging for sure. They, of course, have much more history, much more prestige, tradition.”
Did he say United’s glory days were over? No. Did he say City were in United’s shadow? No.
Ogden is on twitter. He might well wonder why his paper feels a need to hype his writing with falsehoods. Ogden has 114,000 followers on Twitter. In today’s social-media driven internet, Ogden knows his worth. If he leaves the Tele, he takes his audience with him.
Worth stressing that David Silva was full of respect for United and not goading. Just made the point that City are now respected by them.
And that headlines are not done by the guys who write the stories…!’
Telegraph at 160: SEO-friendly, popular and desperate.