Legend: marketing mastermind turns two-star Kray biopic into five-star PR
Is Legend, the big screen biopic about black-and-white British gangsters the Kray Twins, any good? Benjamin Lee answers that question in his review for The Guardian. He says:
It’s a disappointingly shallow take on a fascinating period of time and leaves us sorely uninformed, as if we’ve skim-read a pamphlet. The legend might live on but Legend certainly won’t.
He gave it just two stars from a possible five. The film’s marketing team saw it and slapped it on the official posters.
…in a stroke of brazen genius, the marketing department tasked with selling the shoddy true crime tale decided to embrace the mediocrity of my review and found a devious solution. Note: focus between the ears.
Stellar work from Canal Plus.