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Anorak | Legend: marketing mastermind turns two-star Kray biopic into five-star PR

Legend: marketing mastermind turns two-star Kray biopic into five-star PR

by | 11th, September 2015

legend film review guardian

 

Is Legend, the big screen biopic about black-and-white British gangsters the Kray Twins, any good? Benjamin Lee answers that question in his review for The Guardian. He says:

It’s a disappointingly shallow take on a fascinating period of time and leaves us sorely uninformed, as if we’ve skim-read a pamphlet. The legend might live on but Legend certainly won’t.

He gave it just two stars from a possible five. The film’s marketing team saw it and slapped it on the official posters.

 

 

legend

 

Says Lee:

…in a stroke of brazen genius, the marketing department tasked with selling the shoddy true crime tale decided to embrace the mediocrity of my review and found a devious solution. Note: focus between the ears.

Stellar work from Canal Plus.



Posted: 11th, September 2015 | In: Film, News Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink