Apple fans delighted a new range of Mac laptops costs less here than in America
If you use Apple computers you are an “Apple fan”, says the Daily Mail. You’re also a mug because the Apple stuff you buy in the UK is pricier than the same stuff you can buy in the US, the paper notes.
The Mail thunders: “That’s not how you convert from dollars to pounds, Apple! British fans outraged as new range of Mac laptops costs far more here than in America.”
Fans, of course, never mind paying a surcharge to support their touring idols. But Alexander Robertson has a spotted the outrage and is keen to report on it.
Apple fans in the UK are once again being hit in the pocket after the tech giant announced prices for its new laptop. The company’s latest range of notebooks were announced on Thursday, with the cheapest option coming in at £1,449 in Britain and $1,499 in the US.
That’s the kind of exchange rate only Brexit and the bureau de change on Times Square can recreate.
The pricing means customers in the UK will pay £218 more than their American counterparts after converting the two currencies.
What a rip off! The Mail sense the “fury”. And then readers get this:
The majority of American buyers will pay slightly closer to the UK price due to many states putting a sales tax on top of the price. In New York for example, where the sales tax is 8.875 per cent, customers would only be saving £50 compared to their British counterparts.
As Tim Worstall says, “US prices are quoted exclusive of sales tax, UK prices are quoted inclusive of VAT.”
Robertson fails to mention that. Apple does. Take this quote for one of its products:
2.0GHz dual-core Intel Core i5 processor
Turbo Boost up to 3.1GHz
8GB 1866MHz memory
256GB PCIe-based SSD1
Intel Iris Graphics 540
Two Thunderbolt 3 ports
Includes VAT of approx. £242.00.*
You can claim the 20% VAT back if you are VAT registered. So, yeah, the Apple stuff might be cheaper over here than it is in the USA!