There’s No One Quite Like Piers Morgan: Cruz Beckham and deprived kids attacked over cynical stunt
David and Victoria Beckham “pimped out Cruz for Xmas,” declares the Daily Star. The 11-year-old has released a Christmas single. And morning TV presenter Piers Morgan is aghast. Morgan says the “sickening” and “cynical” single is a “tool” to “boost Brand Beckham”.
Consider it boosted. On page 3, there’s more on Cruz and his new manager, a bloke called Scooter who also manages Justin Bieber.
The Mirror leads with “Too young?”, inviting readers to consider if the world needs another child singing sensation with a Christmas hit. Wasn’t the St Winifred’s School Choir’s seasonal smash hit There’s No One Quite Like Grandma enough?
Over pages 14 and 15, the Mirror asks, “Is it too soon for Cruz Beckham to be a Spice Boy?”
As the Mirror considers the 11-year-old’s career to date – miracle birth; being given a surname for a first name; growing hair; 7 times table – deep in the story we learn that Cruz is doing it for charity. Proceeds from his song will help disadvantaged young children.
Would you see Cruz silenced and the bairns go without? It’s not about him. It’s about them. Although it might really be about Piers Morgan.