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Anorak | Transfer balls: Antoine Griezmann moves to Manchester United for the branding opportunities

Transfer balls: Antoine Griezmann moves to Manchester United for the branding opportunities

by | 7th, February 2017

The Sun continues to link Antoine Griezmann with a move to Manchester United. In ‘MAD FOR IT’, the paper’s lead sports story is that Atletico Madrid’s star striker ‘wants to be the new Becks’. Griezmann has ‘dropped a hint’ he wants to play for Man United.

He did? No. The only person talking is Griezmann’s ‘image advisor’ Sebastien Bellencontre, who, according to the Sun ,’says Griezmann wants to follow hero David Beckham by wearing the iconic No7 shirt at the Theatre of Drams.’ He doesn’t want to follow his hero (?) Beckham to Real Madrid, PSG or LA Galaxy. The Frenchman wants to be Beckham II at Old Trafford.

In the fifth paragraph of the story continued four pages inside the Sun , readers get to hear what the marketing man actually said. Bellencontre told So Foot magazine: “When I read articles about  a hypothetical transfer to Manchester United I think it would be the ideal commercial scenario.”

Feel the passion, United fans. But not everyone will be non-plussed. Whereas Ferguson went for continuity, the current Manchester United hierarchy wants only to buy big, buy bigger and buy biggest.  Bellencontre is talking their language. “I don’t like the fact that there are consistently more players from Spain on the [Ballon d’Or shortlist],”

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Posted: 7th, February 2017 | In: Back pages, Key Posts, manchester united, Sports Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink