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Anorak | The North Face’s revenues v profits

The North Face’s revenues v profits

by | 7th, March 2017

More financial illiteracy in the Guardian (natch.), wherein we learn about those anoraks TV reporters love to wear:

It’s a sales pitch that has yielded big profits. The North Face reported annual revenue of $2.3bn last year, with 200 stores around the world.

Profit does not equal revenue. They’re not the same thing. The North Face is a thriving business controlled by the VF Corporation, which also owns brands like Vans, Reef, Timberland and Eastpak. To equate annual revenue with profit negating all costs – is absurd.

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Posted: 7th, March 2017 | In: Broadsheets, Money Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink