Anorak | Fearless Girls: the marketing gimmick that mocks the bull

Fearless Girls: the marketing gimmick that mocks the bull

by | 19th, April 2017

That Fearless Girl statue in Manhattan’s Financial District is terrific. It faces off against Arturo Di Modica’s Charging Bull. Greg Fallis has written a terrific blog post about the two statues and placed both in context:

Back in 1987 there was a global stock market crash. Doesn’t matter why (at least not for this discussion), but stock markets everywhere everywhere tanked. Arturo Di Modica, a Sicilian immigrant who became a naturalized citizen of the U.S., responded by creating Charging Bull a bronze sculpture of a…well, a charging bull. It took him two years to make it. The thing weighs more than 7000 pounds, and cost Di Modica some US$350,000 of his own money. He said he wanted the bull to represent “the strength and power of the American people”. He had it trucked into the Financial District and set it up, completely without permission. It’s maybe the only significant work of guerrilla capitalist art in existence…


fearless-girl-and-charging bull


And that brings

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Posted: 19th, April 2017 | In: News Comment | Follow the Comments on our RSS feed: RSS 2.0 | TrackBack | Permalink